Cross2r was established at the beginning of 1960s, initially with another name and eventually becoming Cross2r in the early 1970s. At first, it was born as a motorcycle dealer and a specialised workshop for off-road motorcycles. In the early 1970s the first important distribution settlements such as Ktm and Motovilla later on, of which Cross2r would become the exclusive distributor for the majority of Northern Italy, brought to the development of sales and off-road reparation. At the same time, the racing part gained importance, with the direct management of Motocross and Enduro races (portarono allo sviluppo della vendita e delle riparazioni off-road. Contemporaneamente, si sviluppa la parte racing con la gestione diretta di gare motocross ed endure).
Starting from the 1980s, Cross2r has become a distributor for Cagiva and has enriched its activity with the manufacturing of rays wheels, therefore becoming initially a partner of Cagiva and later on expanding its clientele thanks to the manufacturing of wheels for MV Augusta, Cagiva, Husqvarna, Moto Guzzi, Benelli, Moto Morini, Valenti. Over time, in addition to original equipment, Cross2r has developed a line of rays wheels dedicated to Motocross, Enduro and Supermoto. Cross2r has recently designed a completely innovative project involving rays wheels, which will soon be available on the market.
In 2012, the acquisition of the Moto Villa brand was an important step for Cross2r. The ambitious objective is to bring MotoVilla Italia back to the glory of the 1980s by restarting the manufacturing of motorcycles dedicated to competitions.
Thanks to several decades of experience, Cross2r is a leader company in the manufacturing of motorcycle wheels.
Many manufacturers trusted its know-how to ensure performance and liability to their (loro) products.
Nowadays, it’s difficult to combine industrial production and artisanal care, but thanks to its long working tradition and to its constant innovation, you will find this combination in the entire wheel production of Cross2r.